49% of apps are discovered through app store search. If you’re not choosing your keywords carefully, you’re missing out on the largest marketing channel available for your app.
As we’re sure you know, the higher your app ranks in app store search, the more downloads it gets. We’ll make it rise in the rankings for relevant, high traffic keywords and in turn, get you more downloads.
ASO is the process of optimizing an app so that it ranks highly for relevant keywords. The higher it ranks, the more downloads it gets.
ASO is to apps what SEO is to websites.
ASO can increase your monthly downloads at a fraction of the cost of other methods.
Once your app is ranking highly for quality keywords, it can often hold these positions for months or even years to come. With your app sitting at the top of the search results, it will continue pulling in downloads even when your other marketing efforts are ceased.
This chart shows an app’s climb to the top for a competitive keyword after only 1 ASO session with us.
Did you know, the more downloads an iOS app gets in a short period of time, the higher it will rank for its chosen keywords?
How do you use this to your advantage?
You combine ASO with another marketing channel to maximize the results.
For example, let’s say you plan on a Facebook Ads campaign driving downloads to your app on its launch date. When the campaign is completed, the downloads will slow down and stop coming in.
If, however, you combine the campaign with keyword optimization, your app will rank higher for its carefully chosen keywords due to the increase in downloads from the ads. As a result, your app will continuously get organic downloads from app store searches long after your marketing campaign is completed.
At this very moment, there are likely dozens of relevant keywords that neither you nor your competitors are thinking of using. Not optimizing for these keywords means you’re missing out on easy downloads from qualified users.
We’ll find them for you and help you put them to use.
Through trial and error, we’ve learned what works and what doesn’t. We’ll make sure your app is optimized properly on the first update so you’re not missing out on organic downloads.
You could put in the hours learning the ins and outs of iOS ASO, testing various techniques and hoping for the best…or you could just hire us. Your time is better spent elsewhere and you know it.
Not only do you get access to our ASO expertise, you also get to reap the benefits of premium ASO tools at a fraction of the cost. We pay for the best tools so you don’t have to.
For our ASO service, we use premium versions of both Sensor Tower and Mobile Action.
If you can’t measure it, you can’t manage it. That’s why we make sure to measure everything we do so you know exactly where your money is going and what results we’ve generated.
For ASO, the KPIs (Key Performance Indicator) metrics we track and report to you include: