PR Service

Every app publisher dreams of seeing their app make headlines – and for good reason. Using PR (Public Relations) is one of the best ways to spread the word about app launches, major updates, and newsworthy events.

Our PR Service can help you:

  • Get more downloads by leveraging the media
  • Build credibility for your app or brand by having it covered in major online publications
  • Put your app in front of millions of interested people in your target demographic
  • Acquire high-quality users at a fraction of the cost of traditional marketing

What’s Included

What’s the difference in PR and advertising?

As the saying goes: advertising is what you pay for, publicity is what you pray for. This chart from Forbes sums it up best:

Is PR always the best strategy for app promotion?

Not always. There are many times when promotional efforts are better spent on other strategies like paid ads or social media. PR is best used when the following condition is met: the app is newsworthy.

The goal of PR is to persuade journalists and bloggers to cover the app. If the app isn’t newsworthy, no good journalist will want to cover it.

How do you know if your app is newsworthy? Get in touch with us and we’ll help you out.

We believe that almost every app has it’s own unique story to tell and we always do our best to frame it in a way that journalists will respond to. If we feel like PR won’t be the most effective strategy for your app, we’ll tell you straight up before we even begin the project and point you towards a strategy that will work even better.

Why our approach works

Our unique approach to public relations helps our clients successfully secure coverage for a handful of reasons:

We create hosted, easy to use press rooms – Whenever we do PR outreach, we set up a hosted press-room which contains all the assets journalists need to cover the story in one place.

We write brief but compelling press releases – Our press releases are designed to make it as easy as possible for journalists to cover your app.

We use customized outreach emails for each journalists – Journalists get hundreds of pitches every day. We make sure to customize our outreach emails for each journalist to help your app stand out from the crowd.

How we measure your success

If you can’t measure it, you can’t manage it. That’s why we make sure to measure everything we do so you know exactly where your money is going and what results we’ve generated.

For PR, the KPIs (Key Performance Indicators) we track and report to you include:

  • Media impressions generated
  • # of media mentions
  • # of media contacts outreached on your behalf
  • Growth in organic downloads
  • Growth in revenue

Where our clients have been featured

Have your app make headlines with PR, get in touch now for a free consultation.

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Enter your email to get
10 Bonus Strategies
  • 10 extra app marketing tactics
  • PDF version of the entire post
  • Downloadable infographic
* we never share your e-mail with third parties.
Enter your email to get
10 Bonus Strategies
  • 10 extra app marketing tactics
  • PDF version of the entire post
  • Downloadable infographic
* we never share your e-mail with third parties.
Get More Organic Downloads
using our                                         
Ultimate ASO Checklist
  • Step-by-step checklist for perfect ASO
  • iOS App Store optimization
  • Google Play Store optimization
* we never share your e-mail with third parties.
Get More Organic Downloads
using our                                         
Ultimate ASO Checklist
  • Step-by-step checklist for perfect ASO
  • iOS App Store optimization
  • Google Play Store optimization
* we never share your e-mail with third parties.
Get More Organic Downloads
using our                                         
Ultimate ASO Checklist
  • Step-by-step checklist for perfect ASO
  • iOS App Store optimization
  • Google Play Store optimization
* we never share your e-mail with third parties.
Get More Organic Downloads
using our                                         
Ultimate ASO Checklist
  • Step-by-step checklist for perfect ASO
  • iOS App Store optimization
  • Google Play Store optimization
* we never share your e-mail with third parties.
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