Paid advertisement is one of the cornerstones of app marketing, allowing publishers to essentially exchange money for new users. Cracking the code to paid ads is, in many cases, what separates the small indie devs from the big time publishers dominating the App Stores.
Our Paid Ads Management Service can help you:
We focus on ROI – As a publisher, you want to make money with your app. For that reason, we build all of our campaigns around one central goal: making you more money than you spend.
We handpick the best ad networks for your app – Whenever we take on a new project, we always start by analyzing the type of app we’re working on and choose networks that will bring the best results.
We optimize far beyond cost per install (CPI) – While CPI is a very important metric, it can often be misleading – a user acquired at $1 is not always better than a user acquired at $2. In our experience, the quality of users is almost always more important than the quantity. For that reason, we optimize our campaigns using meaningful behavioral metrics like retention rates, average referrals made per user and average revenue per user (ARPU).
Whatever goal you have for your campaign, we can help you reach it.
Want to go viral? We can help you target early adopters who will spread your app like wildfire. Looking to build a highly engaged users base that keeps coming back for more? We’ll focus on retention rates and target users who are shown to stay engaged for long periods of time.
We know how to design persuasive creatives – Our creative design team has an eye for creating ads that catch users’ attention and convince them to download your app.
Our campaigns are data-driven, measurable and transparent – We don’t hide our ad networks from you. Instead, we work alongside you as partner giving you full access to the campaign so you can check in on us anytime you please.
Which ad networks do you work with?
We work with all of the major ad networks like Facebook Ads, Snapchat Ads, Apple Search Ads, Google AdWords, as well as a variety of in-app ad providers such as Chartboost or Tapjoy.
If you can’t measure it, you can’t manage it. That’s why we make sure to measure everything we do so you know exactly where your money is going and what results we’ve generated.
For Paid Ads Management, the Key Performance Indicators (KPIs) we track and report to you include: