PR Service

Every app publisher dreams of seeing their app make headlines – and for good reason. Using PR (Public Relations) is one of the best ways to spread the word about app launches, major updates, and newsworthy events.

Our PR Service can help you:

  • Get more downloads by leveraging the media
  • Build credibility for your app or brand by having it covered in major online publications
  • Put your app in front of millions of interested people in your target demographic
  • Acquire high-quality users at a fraction of the cost of traditional marketing

What’s Included

Features
Press Release Writing Our PR expert will carefully craft for you a press release designed to catch the eye of journalists in your niche and get you media coverage
Hosted Press Room Using the press release and other assets from your app like your icon and screenshots, we'll set up a hosted press room to increase the chance of being covered by journalists..
Custom Made Media List We'll build you a targeted media list including the names and emails of key journalists at major media sites in your niche
150+ App Reviewers List You'll get access to our curated list of app review sites that specifically cover mobile apps and games
Outreach Email Template Creation We'll write you an email template optimized to get your app maximum coverage which either our team or yours can send to journalists and reviewers
Newswire Distribution We'll distribute your press release to over 100,000 US journalists using PR Newswire through our partner firm eReleases
Review Site Outreach Using our curated list of app review sites, we'll reach out to the sites most likely to review your app and approach them directly
Direct Media Contact Outreach Using the custom made media list, we'll reach out to journalists directly on your behalf
Following Up With Media Contacts
Guaranteed Reviews We guarentee you're app will be reviewed on a minimum of 3 sites
Apple Feature Submission Request We'll manually submit your app to Apple's feature team to give it the best chances of success. Please note we'll need at least 6 weeks notice prior to launching to complete this service
Newsjacking We'll find places where competitng apps have been mentioned and reach out to the writers who covered them
Campaign Report We'll give you a report showing you where we distributed your app, where it was picked up, and how many impressions were generated
Timeframe
Your Investment (U.S.)
Do It Yourself
Press Release Writing Our PR expert will carefully craft for you a press release designed to catch the eye of journalists in your niche and get you media coverage
Hosted Press Room Using the press release and other assets from your app like your icon and screenshots, we'll set up a hosted press room to increase the chance of being covered by journalists..
Custom Made Media List We'll build you a targeted media list including the names and emails of key journalists at major media sites in your niche
75-150 Contacts
150+ App Reviewers List You'll get access to our curated list of app review sites that specifically cover mobile apps and games
Outreach Email Template Creation We'll write you an email template optimized to get your app maximum coverage which either our team or yours can send to journalists and reviewers
Newswire Distribution We'll distribute your press release to over 100,000 US journalists using PR Newswire through our partner firm eReleases
-
Review Site Outreach Using our curated list of app review sites, we'll reach out to the sites most likely to review your app and approach them directly
-
Direct Media Contact Outreach Using the custom made media list, we'll reach out to journalists directly on your behalf
-
Following Up With Media Contacts
-
Guaranteed Reviews We guarentee you're app will be reviewed on a minimum of 3 sites
-
Apple Feature Submission Request We'll manually submit your app to Apple's feature team to give it the best chances of success. Please note we'll need at least 6 weeks notice prior to launching to complete this service
-
Newsjacking We'll find places where competitng apps have been mentioned and reach out to the writers who covered them
-
Campaign Report We'll give you a report showing you where we distributed your app, where it was picked up, and how many impressions were generated
-
Timeframe
2 Week
Your Investment (U.S.)
$999
Basic Outreach
Press Release Writing Our PR expert will carefully craft for you a press release designed to catch the eye of journalists in your niche and get you media coverage
Hosted Press Room Using the press release and other assets from your app like your icon and screenshots, we'll set up a hosted press room to increase the chance of being covered by journalists..
Custom Made Media List We'll build you a targeted media list including the names and emails of key journalists at major media sites in your niche
75-150 Contacts
150+ App Reviewers List You'll get access to our curated list of app review sites that specifically cover mobile apps and games
Outreach Email Template Creation We'll write you an email template optimized to get your app maximum coverage which either our team or yours can send to journalists and reviewers
Newswire Distribution We'll distribute your press release to over 100,000 US journalists using PR Newswire through our partner firm eReleases
100,000 Journalists
Review Site Outreach Using our curated list of app review sites, we'll reach out to the sites most likely to review your app and approach them directly
40+ Review Sites
Direct Media Contact Outreach Using the custom made media list, we'll reach out to journalists directly on your behalf
Following Up With Media Contacts
Guaranteed Reviews We guarentee you're app will be reviewed on a minimum of 3 sites
3
Apple Feature Submission Request We'll manually submit your app to Apple's feature team to give it the best chances of success. Please note we'll need at least 6 weeks notice prior to launching to complete this service
Newsjacking We'll find places where competitng apps have been mentioned and reach out to the writers who covered them
Campaign Report We'll give you a report showing you where we distributed your app, where it was picked up, and how many impressions were generated
Timeframe
4 Weeks
Your Investment (U.S.)
$1,999
Advanced Outreach
Press Release Writing Our PR expert will carefully craft for you a press release designed to catch the eye of journalists in your niche and get you media coverage
Hosted Press Room Using the press release and other assets from your app like your icon and screenshots, we'll set up a hosted press room to increase the chance of being covered by journalists..
Custom Made Media List We'll build you a targeted media list including the names and emails of key journalists at major media sites in your niche
150+ Contacts
150+ App Reviewers List You'll get access to our curated list of app review sites that specifically cover mobile apps and games
Outreach Email Template Creation We'll write you an email template optimized to get your app maximum coverage which either our team or yours can send to journalists and reviewers
Newswire Distribution We'll distribute your press release to over 100,000 US journalists using PR Newswire through our partner firm eReleases
100,000 Journalists
Review Site Outreach Using our curated list of app review sites, we'll reach out to the sites most likely to review your app and approach them directly
60+ Review Sites
Direct Media Contact Outreach Using the custom made media list, we'll reach out to journalists directly on your behalf
Following Up With Media Contacts
Guaranteed Reviews We guarentee you're app will be reviewed on a minimum of 3 sites
3+
Apple Feature Submission Request We'll manually submit your app to Apple's feature team to give it the best chances of success. Please note we'll need at least 6 weeks notice prior to launching to complete this service
Newsjacking We'll find places where competitng apps have been mentioned and reach out to the writers who covered them
Campaign Report We'll give you a report showing you where we distributed your app, where it was picked up, and how many impressions were generated
Timeframe
4+ Weeks
Your Investment (U.S.)
Ask Us For A Quote

What’s the difference in PR and advertising?

As the saying goes: advertising is what you pay for, publicity is what you pray for. This chart from Forbes sums it up best:

Is PR always the best strategy for app promotion?

Not always. There are many times when promotional efforts are better spent on other strategies like paid ads or social media. PR is best used when the following condition is met: the app is newsworthy.

The goal of PR is to persuade journalists and bloggers to cover the app. If the app isn’t newsworthy, no good journalist will want to cover it.

How do you know if your app is newsworthy? Get in touch with us and we’ll help you out.

We believe that almost every app has it’s own unique story to tell and we always do our best to frame it in a way that journalists will respond to. If we feel like PR won’t be the most effective strategy for your app, we’ll tell you straight up before we even begin the project and point you towards a strategy that will work even better.

Why our approach works

Our unique approach to public relations helps our clients successfully secure coverage for a handful of reasons:

We create hosted, easy to use press rooms – Whenever we do PR outreach, we set up a hosted press-room which contains all the assets journalists need to cover the story in one place.

We write brief but compelling press releases – Our press releases are designed to make it as easy as possible for journalists to cover your app.

We use customized outreach emails for each journalists – Journalists get hundreds of pitches every day. We make sure to customize our outreach emails for each journalist to help your app stand out from the crowd.

How we measure your success

If you can’t measure it, you can’t manage it. That’s why we make sure to measure everything we do so you know exactly where your money is going and what results we’ve generated.

For PR, the KPIs (Key Performance Indicators) we track and report to you include:

  • Media impressions generated
  • # of media mentions
  • # of media contacts outreached on your behalf
  • Growth in organic downloads
  • Growth in revenue

Where our clients have been featured

Have your app make headlines with PR, get in touch now for a free consultation.

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Ultimate ASO Checklist
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  • iOS App Store optimization
  • Google Play Store optimization
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Get More Organic Downloads
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Ultimate ASO Checklist
  • Step-by-step checklist for perfect ASO
  • iOS App Store optimization
  • Google Play Store optimization
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10 Bonus Strategies
  • 10 extra app marketing tactics
  • PDF version of the entire post
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* we never share your e-mail with third parties.
Enter your email to get
10 Bonus Strategies
  • 10 extra app marketing tactics
  • PDF version of the entire post
  • Downloadable infographic
* we never share your e-mail with third parties.
Enter your email to get
10 Bonus Strategies
  • 10 extra app marketing tactics
  • PDF version of the entire post
  • Downloadable infographic
* we never share your e-mail with third parties.
Get More Organic Downloads
using our                                         
Ultimate ASO Checklist
  • Step-by-step checklist for perfect ASO
  • iOS App Store optimization
  • Google Play Store optimization
* we never share your e-mail with third parties.
Get More Organic Downloads
using our                                         
Ultimate ASO Checklist
  • Step-by-step checklist for perfect ASO
  • iOS App Store optimization
  • Google Play Store optimization
* we never share your e-mail with third parties.
Get More Organic Downloads
using our                                         
Ultimate ASO Checklist
  • Step-by-step checklist for perfect ASO
  • iOS App Store optimization
  • Google Play Store optimization
* we never share your e-mail with third parties.
Get More Organic Downloads
using our                                         
Ultimate ASO Checklist
  • Step-by-step checklist for perfect ASO
  • iOS App Store optimization
  • Google Play Store optimization
* we never share your e-mail with third parties.
Let's Talk.