Every app publisher dreams of seeing their app make headlines – and for good reason. Using PR (Public Relations) is one of the best ways to spread the word about app launches, major updates, and newsworthy events.
Our PR Service can help you:
As the saying goes: advertising is what you pay for, publicity is what you pray for. This chart from Forbes sums it up best:
Not always. There are many times when promotional efforts are better spent on other strategies like paid ads or social media. PR is best used when the following condition is met: the app is newsworthy.
The goal of PR is to persuade journalists and bloggers to cover the app. If the app isn’t newsworthy, no good journalist will want to cover it.
How do you know if your app is newsworthy? Get in touch with us and we’ll help you out.
We believe that almost every app has it’s own unique story to tell and we always do our best to frame it in a way that journalists will respond to. If we feel like PR won’t be the most effective strategy for your app, we’ll tell you straight up before we even begin the project and point you towards a strategy that will work even better.
Our unique approach to public relations helps our clients successfully secure coverage for a handful of reasons:
We create hosted, easy to use press rooms – Whenever we do PR outreach, we set up a hosted press-room which contains all the assets journalists need to cover the story in one place.
We write brief but compelling press releases – Our press releases are designed to make it as easy as possible for journalists to cover your app.
We use customized outreach emails for each journalists – Journalists get hundreds of pitches every day. We make sure to customize our outreach emails for each journalist to help your app stand out from the crowd.
If you can’t measure it, you can’t manage it. That’s why we make sure to measure everything we do so you know exactly where your money is going and what results we’ve generated.
For PR, the KPIs (Key Performance Indicators) we track and report to you include:
Have your app make headlines with PR, get in touch now for a free consultation.