This service is only for the Google Play Store. For iOS ASO, click here
49% of apps are discovered through app store search. If you’re not choosing your keywords carefully, you’re missing out on the largest marketing channel available for your app.
As we’re sure you know, the higher your app ranks in app store search, the more downloads it gets. We’ll make it rise in the rankings for relevant, high traffic keywords.
What is App Store Optimization (ASO)?
ASO is the process of optimizing an app so that it ranks highly for relevant keywords. The higher it ranks, the more downloads it gets.
ASO is to apps what SEO is to websites.
4 Reasons why you need ASO for your Google Play app
ASO can increase your monthly downloads at a fraction of the cost of other methods such as paid ads or PR campaigns.
Its long term
Once your app is ranking highly for quality keywords, it can often hold these positions for months or even years to come. With your app sitting at the top of the search results, it will continue pulling in downloads even when your other marketing efforts are ceased.
This chart shows an app’s climb to the top for a competitive keyword after only 1 ASO session with us.
It complements other marketing strategies
Did you know, the more downloads an Android app gets in a short period of time, the higher it will rank for its chosen keywords?
How do you use this to your advantage?
You combine ASO with another marketing channel to maximize the results.
For example, let’s say you plan on a Facebook Ads campaign driving downloads to your app on its launch date. When the campaign is completed, the downloads will slow down and stop coming in.
If, however, you combine the campaign with keyword optimization, your app will rank higher for its carefully chosen keywords due to the increase in downloads from the ads. As a result, your app will continuously get organic downloads from app store searches long after your marketing campaign is completed.
Your competitors probably aren’t doing it
At this very moment, there are likely dozens of relevant keywords that neither you nor your competitors are thinking of using. Not optimizing for these keywords means you’re missing out on easy downloads from qualified users.
We’ll find them for you and help you put them to use.
4 reasons to choose us
We’ll do it right the first time
Through trial and error, we’ve learned what works and what doesn’t. We’ll make sure your app is optimized properly on the first update so you’re not missing out on any downloads.
Money back guaranteed
While we cannot guarantee keyword rankings, if you’re not fully satisfied with the quality of ASO analysis you receive, let us know within 30 days for a full refund.
You could put in the hours learning the ins and outs of ASO, testing various techniques and hoping for the best…or you could just hire us. Your time is better spent elsewhere and you know it.
Save money on tools
Not only do you get access to our ASO expertise, you also get to reap the benefits of premium ASO tools at a fraction of the cost. We pay for the best tools so you don’t have to.
For our ASO, we use premium versions of both Sensor Tower and Mobile Action.
Since neither Apple nor Google releases data on organic search queries, it can be difficult to track the results from ASO.
Our solution to this problem is to track the following metrics as our KPIs:
- Keyword rankings before/after ASO update
- Impressions to the app page before/after ASO update
- Monthly downloads before/after ASO update
Keyword rankings are easy to track but can be difficult to relate to the total number of downloads while tracking changes in downloads and impressions allow us to directly see the results of the ASO campaign.
If you plan on driving downloads to the app with other marketing techniques such as paid ads, it is recommended to track these downloads with an attribution service such as AppsFlyer. This way, you can track your organic downloads separately from downloads driven with paid marketing.
While the backend processes we use to brainstorm, analyze and select keywords are fairly intricate, the steps we use to complete our ASO projects are straightforward:
- Brainstorm a massive list of relevant keywords for your app
- Analyze the new keywords as well as your current keywords using our ASO toolkit
- Narrow down the best keyword opportunities which show the highest potential for driving downloads
- Tweak these keywords on a monthly basis by replacing ineffective “loser” keywords with better opportunities
Much like SEO, it can be tricky giving accurate download predictions on how many downloads to expect.
For newly released apps which have not been optimized, ASO can sometimes lead to over a 200% increase in monthly downloads.
For established apps with over 100k downloads per month, a 5-10% increase in downloads on each update is a reasonable estimate.